BranD Magazine – Issue 55: Designer vs Foreign Typography

BranD is an international bi-monthly magazine, focusing on multidisciplinary communication design from Hong Kong.

BranD defines a new way to look into Communication Design by presenting, researching and manifesting excellent works amongst Visual Art, Advertising, Product, Graphic, Interior, Architecture, etc. Every issue not only expends around numbers of high-quality visual features to seek the real content and values behind different forms of communications, but also includes in-depth observation articles andcolumns from the industry’s leading organizations and individuals. The Community section brings the designers, artists, art directors, marketing specialists, and business strategists together to seek the multidisciplinary creative methodology behind communication design for businesses.

Come and Wrestle Round 2
After the publication of Brano Issue 54 whose theme is Come and Wrestle: Designer vs. Hanzi, we came up with the idea to have interviews with designers from different cities around the world based on our extensive research and new understanding on foreign typefaces for the layout of magazine. We learned that type design is challenging no matter in which script through the detailed and meticulous responses of interviewees, and there is always a story about type design behind the design. Designer needs to take various problems into consideration during the type design process. Each effort is like an attack. Perseverance is the most basic principle for designer no matter the project is simple or complicated, so I think that type design presents a sportsmanship.