Branding that Means Business: Economist Edge

Brand: Economist Books | Status: Hết hàng

500.000₫

Branding that Means Business is brimming with insight. Johnson and Misiaszek are experts on the science behind wise business decisions, and here they explain how to create enduring, meaningful brands that connect with their consumers. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd ― Adam Alter Professor of marketing and psychology, NYU Stern School of Business, NY Times bestselling author, Irresistible

By bridging the gap between brain science and business effects, Matt Johnson and Tessa Misiaszek have produced the most insightful book on branding of the last 20 years ― Rory Sutherland, Vice Chairman of Ogilvy and author, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.