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Effortless: Make It Easier to Do What Matters Most - Greg McKeown

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“Based on behavioral economics, philosophy, physics, and neuroscience, in his new book, Effortless, Greg McKeown unveils tips to working smarter, not harder. They are simple yet brilliant strategies, and therefore easy to apply.”—Ruth Gotian, PhD, for Forbes

“If you’re squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script—and make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human

Format:

NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard.

Do you ever feel like:

• You’re teetering right on the edge of burnout?
• You want to make a higher contribution, but lack the energy?  
• You’re running faster but not moving closer to your goals?
• Everything is so much harder than it used to be?

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough.

But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much.

Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. 

Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.