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International and Global Marketing (Used book)

International and Global Marketing (Used book)

Brand: Richard d Irwin   |   Status: Còn hàng
450.000₫

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

  • Mô tả

This is an impressive and comprehensive compila- tion of classic and cutting-edge articles on major aspects of international and global marketing. Se- lected high-quality cases and a global decision simulation are also important supplements to the readings.