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Magazine B: No.36 NARS

Brand: Magazine B   |   Status: Còn hàng

"Make women look beautiful"—this is Nars’ only goal. Nothing else. This is the only interesting subject for me. - François Nars, Founder & Creative Director of Nars

Nars customers are sophisticated, witty, and attractive without trying. The Nars brand’s ultimate goal is to help all women fully express themselves. So we’re trying to inspire them in a creative and artistic way. We’d like women to push forward in fashion, beauty, and style without losing their own individuality. - Louis Desazars, CEO of Nars Cosmetics at Shiseido Group

The cosmetic brand Nars was founded in 1996 in New York by French makeup artist François Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand’s strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty.