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Ogilvy on Advertising

Brand: Welbeck Publishing   |   Status: Hết hàng

'Ogilvy presents his life's work in this book with such enthusiasm that it made me want to keep reading. The subjects of advertising style, research, copywriting execution, the use of creative images, and much more, were all covered, and covered very well.' - Amazon Reviewer

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate