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  • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Brand: Harper Perennial   |   Status: Hết hàng
350.000₫

“A spry treatise on how the world works and how we spend our money based on other people’s rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way you’ll know you want it, and you will.” — Kirkus Reviews (starred)

“Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.” — Financial Times

“Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.” — Publishers Weekly

  • Mô tả

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.