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The Influential Mind: What the brain reveals about our power to change others

Brand: Đang cập nhật   |   Status: Còn hàng

“Lucid and engaging… Sharot’s treatment is particularly valuable for its balance between accessibility to the reader and solid grounding in scientific research. In today’s “post-truth” environment, her efforts to increase awareness of the pitfalls of human reasoning, and how to overcome them, are an indispensable contribution from the coalface of cognitive scientific research.” ―Science

Sometimes a badly informed loudmouth can be more persuasive than the most cogent expert on any given subject. Cognitive neuroscientist Sharot explains the psychology of persuasion, and why many of our instinctive behaviours and beliefs are counterproductive.