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This may be Taylor Swift's best era yet.
The pop superstar was announced as Time magazine's Person of the Year live on TODAY on Dec. 6. It's the latest milestone for Swift, 33, in a year highlighted by her sold-out “Eras Tour,” the biggest concert movie of all time and a headline-grabbing romance with Kansas City Chiefs star Travis Kelce.
In the 96 years that Time has named a Person of the Year, Swift is the first entertainer to receive the designation solo. In 2005, U2 frontman Bono was part of a group of philanthropists dubbed “The Good Samaritans.”
In an introduction before Time's wide-ranging profile of the singer, the magazine's editor-in-chief Sam Jacobs expanded upon the reasoning behind the selection.
“Taylor Swift found a way to transcend borders and be a source of light,” Jacobs' piece reads. “No one else on the planet today can move so many people so well. Achieving this feat is something we often chalk up to the alignments of planets and fates, but giving too much credit to the stars ignores her skill and her power. Swift is the rare person who is both the writer and hero of her own story.”